In a groundbreaking artistic milestone that seamlessly fuses lyrical authenticity with cutting-edge visual innovation, Syrian sensation Amjad Jumaa has officially released his highly anticipated single, “Khab El Asham.” The track marks an exceptional collaboration with the rising director Abdelrahman Al Morsy, a partner at PETIUE MEDIA, which is the powerhouse that transitioned the project’s sonic landscape into a sleek visual reality. Together, they have delivered a contemporary masterpiece that perfectly encapsulates the spirit and pulse of the new generation.
The music video for “Khab El Asham” carries the distinct signature of Art Director and Filmmaker Abdelrahman Al Morsy. Through his innovative visual direction and unconventional creative concepts, Al Morsy succeeded in transforming the song into an immersive, multi-sensory experience where visual depth meets raw musical emotion. This project firmly establishes him as one of the most promising, visionary names in the regional creative landscape, while simultaneously signaling a powerful return for PETIUE MEDIA to the forefront of the entertainment industry with a production poised to leave an indelible mark on the Middle Eastern music scene.
Standing behind this sleek production is Founder and Executive Producer Mohamed Elmorsi, who guided the project with a definitive strategic vision. Elmorsi handpicked a top-tier team of creatives capable of delivering a high-caliber project that honors the distinct creative identity PETIUE MEDIA is known for. With over six years of industry expertise, the Egyptian-born agency has solidified its reputation as a premier destination for creative production, media, and marketing, consistently delivering impactful visual content to international professional standards.
Riding the wave of this massive release, the leading fashion and lifestyle publication, Éclat Magazine, has chosen Amjad Jumaa to front its coveted June 2026 Music Cover. The feature celebrates the young artist’s consecutive digital triumphs and pulls back the curtain on the making of “Khab El Asham.” With the backing of PETIUE MEDIA’s modern production aesthetics and Al Morsy’s sharp direction, Amjad Jumaa continues to cement his status as one of the most influential and defining young voices in the contemporary Arabic music industry.
While the direction and production set the stage, the architectural precision of the imagery lies squarely in the hands of the brilliant editorial photographer, Ahmed Abd Elwaheed. In a track as emotionally charged and visually layered as “Khab El Asham,” Abd Elwaheed’s lens acted as the ultimate bridge between motion and still artistry. Tasked with capturing both the cinematic essence of the music video and the high-fashion attitude required for the magazine cover, his photography relied on meticulous technical execution and deep visual storytelling.
To mirror the melancholic yet powerful undertones of the song, Ahmed Abd Elwaheed utilized a sophisticated low-key lighting configuration, mastering soft, diffused shadows and high-contrast gradients to add a rich, tactile texture to every frame. Transitioning from the sweeping narrative of the video to the sharp focus of an editorial layout, Abd Elwaheed utilized a precise mix of focal lengths, deploying a fifty-millimeter lens to capture natural, distortion-free portraits that emphasized raw facial expressions, alongside an eighty-five-millimeter telephoto lens to create a compressed depth of field and a premium high-fashion blur. The photographer’s true triumph was capturing the dynamic energy of the directorial vision within single, static frames, ensuring that every shot feels completely alive by balancing structured posing with the effortless, youthful energy that defines Amjad Jumaa’s brand.
