After years of presenting its collections outside the British capital, the house of McQueen has officially announced its grand return home, crowning the London Fashion Week schedule.
The house is preparing to unveil its Spring/Summer 2027 collection on September 20, marking a major milestone as the first London runway show for Creative Director Seán McGirr since he took the creative helm. The highly anticipated showcase will merge menswear and womenswear, allowing McGirr to continue his deep dive into the brand’s heritage codes—ranging from razor-sharp tailoring to opulent evening wear—all while drawing inspiration from the very city that forged the brand’s visual identity.
London is McQueen’s Beating Heart
In a statement, McGirr described London as McQueen’s beating “heart” and an inexhaustible source of inspiration, driven by its vibrant energy and creative community. He emphasized that returning to London Fashion Week is the ultimate opportunity to reconnect with the cultural and artistic roots that have defined the spirit of the house since its inception.
“London is the heart of McQueen. Its energy and creative community are a constant source of inspiration.” — Seán McGirr
The announcement was met with a warm welcome from the British Fashion Council. Caroline Rush, its Chief Executive, described McQueen’s return as a defining moment for British fashion. She underscored the brand’s enduring impact on the global fashion industry, noting that the fashion house’s return to the London Fashion Week calendar solidifies the city’s standing as a premier global hub for creativity and bold innovation. As anticipation builds for September, McQueen’s homecoming is already positioned to be one of the definitive highlights of London Fashion Week. Given this exciting shift back to London for McQueen, how do you think McGirr’s interpretation of British street culture and tailoring will contrast with his previous co-ed showcases abroad?
